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Posts Tagged ‘Basics’

I’m 17 and want to start learning acoustic guitar. I’m thinking of having lessons as people said it will be excellent as i’ll learn the right techniques and won’t mend terrible habits.

Will it be a excellent thought to learn the basics on the internet and then go to guitar lessons or should I learn the basics with professional help first?

Simply Guitar ~ The Basics ~ Episode 1 Episode 1 (watch in 480 or 780p) covers the basics of the guitar; tuning, breakdown of the guitar itself, use of picks, string details, how it all works, etc.. This video is for absolute beginners. This is the first in the series that will evolve from the very beginning to advanced in a slow methodical pace. I will take you from learning to strum, the chords, and other basics to eventually life able to play along with virtually any song you want and much more. (yeah, I know, I’m from Texas)

INTRODUCTION

This article discusses exactly how to use AdWords, i.e. how to make ads and how to optimize them for AdWords. All the information herein is pertinent only to Google AdWords, and not necessarily to other Pay Per Click (PPC) advertisers such as Yahoo or MSN. I do all my current advertising with Google AdWords, because Google rewards you for providing relevant content, i.e. the more you know what you’re doing, and the higher the relevance of the ads you place, the cheaper Google will allow you to advertise for. If you know what you’re doing, Google is the place to advertise.

HOW ADWORDS WORKS

For anyone who doesn’t know the very basics of how Google AdWords works, I will give reasons for (for technological aspects and common AdWords terms, see my other AdWords Basics article). You, the user, place an ad with Google. You write out a few small affect of what you’re promoting, specify your keywords, and link your ad to the page you want to send people to. Google places this ad on the right hand side of its page when someone searches for your keyword. If you have no thought what I’m talking about when I say “keyword”, read my article “Keyword Analysis (Search Engine Optimization) In Internet Marketing” which clarifies the basics. Essentially though, a keyword is a word or phrase life searched for on Google which will trigger your ad to appear.

NOTE: In “Keyword Analysis (Search Engine Optimization) In Internet Marketing” I write about keywords pertaining to organic listings (“organic” means the listings which or not paid for, i.e. the results directly under your search, not the ones on the right side of the page on Google). The basics of keyword analysis is the same here, but the section where I talk about determining your competition for each keyword is irrelevant, because there I am talking about your competition for organic listings, not in the paid listings, so ignore that part.

HOW TO WRITE AN AD

So, let’s start with an example of a simple ad in AdWords. Let’s say you want to sell guitars. First, make a Campaign in AdWords called “Guitar”. The title of the Campaign is not super vital, but at least make it something related to what you’re selling. Next you want to title your Ad Group. The title of the Ad Group is very vital, and is relevant to all the keywords you’re inane to add to your Ad Group. Your Ad Group title is vital, because it will be the base keyword for all your keywords. To give reasons for, let’s say I want to sell Gibson guitars. My Ad Group title will be “Gibson Guitars”, and every keyword that I now add to this Ad Group will contain the words “gibson guitars”. This is because as I said above, you will do better with Google Adwords if your ads are relevant. For your ads to be relevant, you want your Ad Group title in the title of your actual ad. If all of your keywords contain your Ad Group title, then at least part of each keyword will be in your actual ad title. This is very vital to Google. Your relevance will go way up in Google’s eyes if the term that a person is incisive for is in your ad title. For more on relevancy in AdWords, see the section “Click Owing to Rate” in my other AdWords Basics article.

So let’s go to the free WordTracker tool (again, I would recommend reading “Keyword Analysis (Search Engine Optimization) In Internet Marketing” for further information on this). Type “guibson guitars” in and click search. Now the keywords you choose are inane to depend on exactly what you’re selling; obviously if you’re only selling electric guitars, you don’t want “gibson acoustic guitars” as one of your keywords, this is just inane to waste your money. Go owing to the Wordtracker list, and add as many terms as you can that you reckon are relevant. I would recommend putting your keywords in your list twice, once in square brackets like this [keyword], and once in quotation marks like this “keyword”. If your keyword is in square brackets, your ad will only be triggered if someone types in exactly what you have within the square brackets, in that exact order. If your keyword is in quotation marks, your ad will be triggered if any phrase is searched for containing your keyword, in the same order in which you entered it. For example, if your keyword was “electric gibson guitars”, your ad would be triggered if “buy electric gibson guitars” was searched for. But, if “electric gibson black guitars” was searched for, then your ad would not be triggered.

I would recommend also entering your keyword without quotation marks or brackets, because this can trigger your ad for any phrase entered that contains your keyword. For example, if your keyword was “electric Gibson guitars”, your keyword could be triggered by a search for “I want to buy gibson black electric guitar”. You have to be very strict with this but, because you don’t want your ad to be triggered for irrelevant searches. For example, you don’t want your ad triggered for “pictures of electric gibson guitars”, because this would just supply to lower your CTR. This is where negative keywords come in very helpful. I have written an additional article on negative keywords called “Google AdWords Basics Part Three – Negative Keywords”, which I would recommend reading. Again, for more on relevancy with AdWords, see the section “Click Owing to Rate” in my other AdWords Basics article.

Google allows three affect for your to type for your ad. Your first line will be for your ad title, and should always contain your Ad Group title, and hence at least of part of your keyword (to increase your relevancy). The second and third affect are completely up to you to choose what to write. Perry Marshall suggests but that your second line be a benefit of your product, and your third line be a feature of your product. An example of a benefit could be “Gibsons Make You A Better Player” or “The Guitars The Pros Use”, while a feature could be “Rosewood And Maple Fretboards” or “Over 100 Models To Choose From”.

OPTIMIZING YOUR ADS

You should also always split-test your ads. The smallest change could dramatically change your CTR (for more on CTR, see the section “Click Owing to Rate” in my other AdWords Basics post). To split-test ads, go to your Ad Group, then Ad Variations, then Make New Ad. You will make an ad that is very similar to your first ad, but with some slight difference. For example, if your title is “Electric Gibson Guitars”, try varying it to “New Electric Gibson Guitars” or “Fantastic Electric Gibson Guitar Models”. You could also try reversing your second and third affect, or varying their wording too. You will run the two ads at the same time, and Google will show you which ad performs better. When you have sufficient data to choose which is the better-performing ad, delete the lower-performing ad and make a new ad variation to test against the better-performing ad. This way you can constantly increase your CTR. Only change one variable at a time but, otherwise you won’t know why your new ad is performing better than the ancient one. This may seem tedious, but it has been proven that minor changes can sometimes make a huge different in your CTR.

CONCLUSION

This is the very basics of AdWords. I would highly recommend Perry Marshall’s Definitive Guide to Google AdWords to get more detail on the topics I’ve covered here. It is a document you will have to pay for, but it is worth it.

The very first clip of the new workshop series. We start with left hand technique. Play slowly, precisely and with a minimum of pressure. Learn how to play fingerstyle guitar. Ulli Boegershausen’s fingerstyle guitar gorkshop Scores and TAB at www.boegershausen.com for free download

www.guitarfriendly.net Those just learning guitar will benefit most from this simple to apply video lesson on strumming patterns. Check out more helpful tips, lessons, and resources at www.guitarfriendly.net